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THE PSYCHOLOGY OF COLOUR
KEY NOTES
Point No 1:
-
Colour is a universal language;
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We only use 10% of our brain;
-
That 10% of our brain is the conscious part.
Point No 2:
Colour is an energy- a vibration. The conscious right brain and
the subconscious left brain both respond to colour. We are pure energy - colour is
energy. When the brain is divided into two we have:
Left Brain:
Analytical, practical, logical, data base mind and sometimes referred to a 'linear thinking'. The left
brain is linked to the colour yellow (the study colour).
Right Brain:
Creative, intuitive, imaginative, emotional, fun and sometimes referred to as 'lateral thinking'. The right
brain is linked to the colour blue. The right brain loves colour because colour is fun!
What about the other 90% of the brain? The other 90% is subconscious.
This part of the brain is not screened. It takes everything in. It responds to
energy - which is colour, sounds, vibrations, words, thoughts and feelings. This
part of the brain is the most powerful yet underestimated. When we tap into this
part of the brain we become unlimited in our potential.
Point No 3:
We are all affected by colour - physically, mentally, emotionally,
spiritually.
Why?
Colour is not just visual. It is energy. A vibration.
 Physical Level
Your feet are warmer in
red
socks and cooler in
blue
socks.
Mental Level -
⋅ Red Cross - fast medical aid;
⋅ MacDonald's
(red
&
yellow
) - fast food;
⋅ Blue Nurses - caring and nurturing (gentle and kind).
Emotional Level -
⋅ "I see red" (anger);
⋅ "I've got the blues" (depression);
⋅ "He is just being a yellow belly" (coward/scared).
Spiritual Level -
Sacrifice (blood) survival and re-birth.
Point No 4:
We are all different - skin, hair and eyes -
⋅ Undertone of Colour
: blue or yellow - warm or cool;
⋅ Intensity of Colour
: clear or muted - bright or soft.
Point No 5:
Whatever colour you have chosen is telling the story - subconsciously. For example -
- Business cards and brochures;
- Clothes you wear, uniforms etc; and
- Environment.
So what is YOUR message?...
Is it congruent with your image? Remember - colour is a no extra cost item. In summary the following points should be remembered:
- Colour is a universal language;
- Colour is an energy, a vibration & communicates subconsciously;
- We are all affected by the energies of colour - physically, mentally, emotionally and spiritually;
- We are all different - tone and intensity of colour;
- Colour tells the story - business cards/brochures, clothes and uniforms, environment.
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Physical Level